CRM Implementation for Avangard Construction Company
01 __________ Goals and objectives
CRM implementation for construction company Avangard
The main difficulties in the work of the construction company industry
CUSTOMER QUESTION
Important information is lost. Without recording data in a single system, the manager has to spend a lot of time searching for customer information. Something is entered into the table, some information is written on pieces of paper - as a result, some important data is lost. The contractor does not see the necessary information and may incorrectly fulfill the client's order.
The work is delayed. The client has already decided that he wants to start repairs and work with this company. You can place an order, but they won't call him back for a few more days. Until then, the client can choose the services of another company that works more quickly and is ready to be in touch almost at any time.
Division of tasks. Without systematization of work, the manager does not know the workload of each manager. He can competently distribute work among employees. As a result, the work may take a long time only because the seller is burdened with a large number of tasks.
Advertising costs are not repaid. Advertising managers use all advertising platforms to attract customers. And then it turns out that the company does not have time to process the flow of orders in a specific period. A potential customer has been lost.
What prompted the company to change?
Inefficient work of managers
The company allocated large advertising budgets, but it was impossible for managers to find out which channel worked more effectively. Therefore, it was difficult to calculate how much money to spend on different advertising platforms.
The company also had a problem with the distribution of responsibilities between managers. When the task arose to draw up a commercial offer, the entire office began to look for a manager who was going to work with this client. If they couldn't find him, they sent a letter to the post office and waited until he finally read the letter and decided what to do next. Registration of the deed was delayed.
The result of the implementation of CRM for the construction company Avangard
WORK IN THE SALES DEPARTMENT WAS SIMPLIFIED
The CRM system connects all employees. Everyone can enter additional information about the client.
When the contractor sees a note about the client's new desire, he will be able to immediately buy the necessary material. The manager can see how other employees work with the client, what has already been done and at what stage the deal is.\nYou can see the workload of each manager and determine who will place a new order faster. This increased the productivity of the sales department and improved the impression that the company's work makes on the client.\nConnecting Google Analytics with CRM helped to determine how to competently reallocate the advertising budget. Managers can see from which advertising channel more applications are received. They conducted an analysis and abandoned the use of inefficient channels and threw all their efforts at those that attracted the most customers.
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